SECRETS OF A SUCCESSFUL
EYEWEAR TRUNK SHOW
By Trudi Charest
I HAVE SEEN SOME VERY SUCCESSFUL TRUNK SHOWS
AND ONE-DAY SALES OVER MY YEARS IN THE EYECARE
BUSINESS AND IT OFTEN COMES DOWN TO PLANNING,
IMPLEMENTATION AND EXECUTION.
THE VOLUME OF BUSINESS YOU CAN DO IN ONE DAY IS
OUTSTANDING IF YOU ARE PREPARED FOR NOT ONLY
THE AMOUNT OF BUSINESS AND SALES YOU WILL DO
BUT THE FOLLOW UP REQUIRED AFTER TO DELIVER ON
ALL THAT BUSINESS. IS IT WORTH IT?
ABSOLUTELY…
SO LET’S HELP YOU PREPARE.
32 Optical Prism | July 2017