Vision & Voice
HOW CAN YOU GET KIDS
EXCITED ABOUT WEARING
GLASSES?
"Create a kids' section that is cool and fun
with a good assortment of styles and colours.
Include pictures of teen celebrities that are
wearing glasses in order to show kids that it
is cool to wear glasses and make sure that you
have some styles in your assortment that are
similar to what these celebs are wearing.”
Beverly Suliteanu,
Vice-President of Product Development,
WestGroupe.
"Make the experience fun! Be playful with kids, have
toys, be exciting with the product, let them play and try
frames on. Let them know about favourite cartoons or
characters that they know and love that wear glasses.
Reinforce the grown-up element to it – 'big kids wear
glasses.' "
Cassandra Slepian,
Alternative Eyewear/Plan “B” Eyewear.
"For children, the first step on the path to
choosing the right glasses starts with having
an annual exam with an eyecare provider
to check for vision problems that need to
be corrected with lenses. Next, The Vision
Council recommends parents include their
child(ren) in the process of picking out a
new pair of frames – if they’re able to select
them, they’re more likely to want to wear
them on a regular basis. With lots of fash-
ionable frame options for little ones avail-
able, there are plenty of styles for them to
choose from based on their personal look." "More is more! Our kids' glasses
are brightly coloured and excit-
ing to wear - that kind of styling
gives confidence and enjoyment
to the young frame wearer. Details
such as slightly daring eye shapes
through to tiny patterns on tem-
ples are the statement touches that
kids will look for. We even hear of
kids wanting frames that look like
the ones their favourite storybook
characters are wearing!"
Jessica Lutz,
The Vision Council. Dr. Julie Diem Le,
Director of ZOOBUG.
08 Optical Prism | July 2017