From the editor
For many people, a new year means new beginnings
and setting new goals.
The same can be true within the eyewear and
eyecare industry.
Since many frame and lens companies choose
January as a time to launch new, innovative
products in the Canadian marketplace, this is a
good time for eyecare professionals to also change
up their frame boards and optical shop decor.
A new year is also an ideal time to change up
marketing campaigns and promotions.
And since it’s now the year 2020, ECPs have a
once-in-an-eternity opportunity to take advantage
of the 20/20 year/vision term combination in their
marketing strategies.
We would love to see how ECPs are using the 20/20
theme in their offices!
January is also the month when fashion experts
predict the hot new trends for the new year. There
will be forecasts on in-demand colours, frame styles
and patterns.
We are excited to share information on the latest
frames for both men and women for 2020 and the
newest in lens technologies.
This issue is packed full of ‘fresh’ — from the fresh
frames featured in our Preview section to the fresh
concepts employed by the independent optical shop
profiled in our FRAMED feature.
To stay on top of all the latest news in the optical
industry, please be sure to follow us on our Optical
Prism Facebook page and Twitter account and also
check in regularly at our website, opticalprism.ca
From all of us at Optical Prism, we wish you and
your staff a year full of exciting new adventures and
fun new products.
Denis Langlois,
Editor.
In this issue of Optical Prism magazine, we take a
look at all things ‘new’ and ‘fresh’ in the world of
eyewear.
Don’t forget to check us out on social media and
subscribe to us online to get the latest eyecare and
eyewear information.
6 Optical Prism | January 2020