Optical Prism January 2020 | Page 8

From the editor For many people, a new year means new beginnings and setting new goals. The same can be true within the eyewear and eyecare industry. Since many frame and lens companies choose January as a time to launch new, innovative products in the Canadian marketplace, this is a good time for eyecare professionals to also change up their frame boards and optical shop decor. A new year is also an ideal time to change up marketing campaigns and promotions. And since it’s now the year 2020, ECPs have a once-in-an-eternity opportunity to take advantage of the 20/20 year/vision term combination in their marketing strategies. We would love to see how ECPs are using the 20/20 theme in their offices! January is also the month when fashion experts predict the hot new trends for the new year. There will be forecasts on in-demand colours, frame styles and patterns. We are excited to share information on the latest frames for both men and women for 2020 and the newest in lens technologies. This issue is packed full of ‘fresh’ — from the fresh frames featured in our Preview section to the fresh concepts employed by the independent optical shop profiled in our FRAMED feature. To stay on top of all the latest news in the optical industry, please be sure to follow us on our Optical Prism Facebook page and Twitter account and also check in regularly at our website, opticalprism.ca From all of us at Optical Prism, we wish you and your staff a year full of exciting new adventures and fun new products. Denis Langlois, Editor. In this issue of Optical Prism magazine, we take a look at all things ‘new’ and ‘fresh’ in the world of eyewear. Don’t forget to check us out on social media and subscribe to us online to get the latest eyecare and eyewear information. 6 Optical Prism | January 2020