Optical Prism January 2020 | Page 5

contents Volume 38 | Number 1 | January 2020 ON THE COVER SPECIAL FEATURES DEPARTMENTS NEWS 18 15 6 32 FEELING BLUE By Denis Langlois SEEING 20/20 IN 2020 By Denis Langlois FROM THE EDITOR REIMAGINATION OF VISION EXPO UNVEILED 20 28 MEN’S TRENDS FOR 2020 By David Goldberg NEXT GEN: HELPING PATIENTS ‘NEVER GETS OLD’ FOR ECP By David Goldberg 24 ‘WOW’ LOOKS FOR WOMEN By David Goldberg 30 DIGITAL MARKETING IN 2020 By Cameron Martel of Marketing4ECPs 8 VISION & VOICE 10 PREVIEW 35 GLIMPSES 38 CALENDAR 39 CLASSIFIED 40 Cover image: Carrera by Safilo Group FRAMED: A IS FOR AWESOME By Denis Langlois NEXT ISSUE > THE LATEST IN CONTACT LENSES > VALENTINES DAY STYLES Find us online at www.opticalprism.ca Optical Prism | January 2020 3