Glimpses
LANVIN, MARCHON SIGN
GLOBAL AGREEMENT
Marchon Eyewear and Lanvin S.A., have entered into
an exclusive, long-term global licensing agreement
for sun and optical eyewear under the Lanvin name.
The first men’s and women’s eyewear collections
developed under this partnership are scheduled
for global release in September 2020. In advance
of that, a capsule collection comprised of four
sunglasses will be previewed in March 2020.
MARCOLIN, MAX&CO. INK
AGREEMENT
Crafted in Italy, the new men’s and women’s
eyewear collections will embody Lanvin’s new
aesthetic and attitude under the creative direction
of Lanvin’s Bruno Sialelli, who has added his
distinctive touch to the brand’s new signature
style since his arrival earlier this year.
Fashion brand MAX&Co. has been added to
Marcolin Group’s brand portfolio.
An exclusive worldwide licensing agreement
was signed for the design, production and
distribution of women’s eyewear under the
MAX&Co. brand for a five-year period from
2020-2024.
Elia Maramotti, brand director of MAX&Co.,
remarked: “Our partnership with Marcolin Group
marks an important step in the evolution of
MAX&Co. Together, we will develop design-driven
eyewear, with the same attention to materials and
details found in our ready-to-wear collections.”
The MAX&Co. eyewear designs developed by
Marcolin Group offer lightweight frames in a rich
colour palette with signature brand detailing.
Silhouettes range from creatively reinterpreted
classics to dynamic contemporary styles for the
fashion-forward.
Optical Prism | January 2020 35