Optical Prism January 2020 OP_January_2020_FINAL_joomag - Page 35

News “The show has always served as a discovery zone for innovative products and services, new technology and fashion trends, while simultaneously encouraging and challenging the industry.” Additional neighborhoods are planned to debut at Vision Expo East 2021 including new identities for three other essential aspects of the Show. “In the last ten years, the exhibitions industry has seen its share of disruption and evolution,” says Yancy Weinrich, COO of Reed Exhibitions. “We’re meeting the challenge head-on with our re-imagination of Vision Expo through visually exciting new neigh- bourhoods, technology and digitally driven tools to enhance business and lead generation at the show, and education that will take our audiences to new levels in their practices and businesses.” tions led by experts in practice management, business and marketing. The 2020 education program will include exclusive, never-before-seen clinical presentations staged for the first time ever at Vision Expo East. Organized by key content areas including glaucoma, posterior segment/ retina, anterior segment/dry eye, surgical/co-man- agement, and systemic disease and diabetes, clinical attendees will discover courses specifically developed to immerse them in the most cutting-edge develop- ments for better patient care. OP For more information, visit: east.visionexpo.com. Furthermore, a fresh take to the show’s continuing education courses include an accredited education area dedicated to seminars, workshops and presenta- Optical Prism | January 2020 33