News Reimagination of Vision Expo unveiled Heading into 2020 with the year’s sym- bolism for the eyecare industry in tow, The Vision Council is reimag- ining its signature event, Vision Expo. Innovation has always been at the heart of the industry as well as the bi-annual Vision Expo, the definitive trade event for ophthalmic professionals. Now, The Vision Council, togeth- er with co-owner of the show Reed Exhibitions, aims to mark a new era for Vision Expo with a laser-like focus on discovery, connection and experience. Along with refreshed branding, including redesigned logos and show tagline (“The Future, Clearly”), changes will first be seen at Vision Expo East 2020 — to take place at the Javits Center in New York City from March 26 to 29. Shaped by feedback from both exhibitors and attend- ees, the new concept is anchored in the form of curated neighbourhoods, optimizing the connection between sellers and buyers, as well as exhibit spaces with en- hanced design creativity and interactive appeal. “We are excited to invest in the growth and evolution of Vision Expo and the industry at large,” says Ashley 32 Optical Prism | January 2020 Mills, CEO of The Vision Council. “The show has always served as a discovery zone for innovative products and services, new technology and fashion trends, while simultaneously encouraging and challenging the industry. 2020 provides unique signifi- cance in leading us into a vibrant future and we know the reimagi- nation of Vision Expo will present the optical industry with the perfect platform to make that happen.” Vision Expo East 2020 will welcome the first-phase debut of three new distinct neighborhoods: THE RIVER – (Opening March 26, a day prior to the general Exhibit Hall) Daring, design-driven artisanal products creating a show-within-a-show pavilion for select industry leaders. THE UNION – The ultimate shopping experience of boutique and premium independent brands in- cluding exclusive, hip and fashion-forward lifestyle brands. THE SPRINGS – Incubator zone for emerging talent in eyewear design.