News
Reimagination of Vision
Expo unveiled
Heading into 2020
with the year’s sym-
bolism for the eyecare
industry in tow, The
Vision Council is reimag-
ining its signature event,
Vision Expo.
Innovation has always been
at the heart of the industry
as well as the bi-annual Vision
Expo, the definitive trade event
for ophthalmic professionals.
Now, The Vision Council, togeth-
er with co-owner of the show Reed
Exhibitions, aims to mark a new era
for Vision Expo with a laser-like focus
on discovery, connection and experience. Along with
refreshed branding, including redesigned logos and
show tagline (“The Future, Clearly”), changes will first
be seen at Vision Expo East 2020 — to take place at the
Javits Center in New York City from March 26 to 29.
Shaped by feedback from both exhibitors and attend-
ees, the new concept is anchored in the form of curated
neighbourhoods, optimizing the connection between
sellers and buyers, as well as exhibit spaces with en-
hanced design creativity and interactive appeal.
“We are excited to invest in the growth and evolution
of Vision Expo and the industry at large,” says Ashley
32 Optical Prism | January 2020
Mills, CEO of The
Vision Council. “The
show has always served
as a discovery zone for
innovative products and
services, new technology
and fashion trends, while
simultaneously encouraging
and challenging the industry.
2020 provides unique signifi-
cance in leading us into a vibrant
future and we know the reimagi-
nation of Vision Expo will present
the optical industry with the perfect
platform to make that happen.”
Vision Expo East 2020 will welcome the
first-phase debut of three new distinct neighborhoods:
THE RIVER – (Opening March 26, a day prior to the
general Exhibit Hall) Daring, design-driven artisanal
products creating a show-within-a-show pavilion for
select industry leaders.
THE UNION – The ultimate shopping experience of
boutique and premium independent brands in-
cluding exclusive, hip and fashion-forward lifestyle
brands.
THE SPRINGS – Incubator zone for emerging talent
in eyewear design.