Optical Prism January 2020 OP_January_2020_FINAL_joomag - Page 27

On the cover Jimmy Choo Shine/S Marc Jacobs Marc 487/S Must-have frames for women in 2020 range from minimalist metal styles to head-turning eyewear with crystals and jewels. Safilo’s chief licenced brand and global product officer “ “People are making a statement of individuality by choosing less and by choosing more selectively,” Vladimiro Baldin says we will be seeing a return to ele- gance and opulence this year. “Swarovski crystals ranging from small stones to bigger, “Crystal clear, light hues of blues, greens and nudes and colourful jewels, touches of glitter and gold tones on even holographic and iridescent finishes are the perfect frames and lenses, are a few examples of some of the accessory for your best 2020,” says Crystal Geoghegan, sophisticated elements used to create more dramatic, product lead/buyer at COS. glamorous looks that we’ll be seeing in the year ahead,” he says. That’s why Silhouette, which is distributed by COS and Those looks can easily be achieved with the can’t-miss tra-cutting-edge frames, has the perfect fit for this year’s Jimmy Choo Shine/S or the delightfully outrageous trends with its TMA 20 Years Anniversary Collection. frames sported with the Marc Jacobs Marc 487/S. 2020 is going to be all about the overall exploration and many facets of lightness. is always a top name when it comes to ultra-light and ul- Alternative/Plan “B” Eyewear says another hot trend in 2020 will be frames featuring new acetates. “New acetates are coming out featuring exceptional “After many seasons of heavier frames,” says Baldin, “the colours and bigger, rounder designs,” says Cassandra result is an offering of luxe but lightweight constructions Slepian, director of sales and marketing. in acetate sheath, metal and titanium and metal with injected/acetate rims.” Slepain says that combined metal and acetate will bridge In that frame of mind, don’t forget to check out the kate cate metal accents to really make these frames pop. spade New York Audri/G. the divide between metal and acetate models, using deli- “Round seems to be slowing down, with more interest- At Canadian Optical Supply Co., officials say clear and ing eye shapes taking its place, including more geomet- transparent frames, which were an emerging trend in ric shapes, oversized, rounder cat-eyes and new shapes 2019, is a style that is here to stay. all together,” she says. Optical Prism | January 2020 25