Special feature
changing vision challenges. The three design variations Additionally, eight out of 10 of those wearing Transi-
are easy to recommend, do not require extensive con- tions Signature GEN 8 were less bothered by bright
sultation procedures and provide great adaptation and light and changing light.
satisfaction rates.
“Transitions Signature GEN 8 lenses offer a new fron-
Recently, HOYA Vision Care Canada announced the tier of performance. This new frontier of performance
launch of their new national 24-hour service program is the answer that consumers were waiting for: a high
available on uncut iD Lifestyle 3 lenses. overall performance with UV and harmful blue light
The 24-hour service commitment will replace the
48-hour program that launched in April 2015 with
significant success.
“It is our intention to provide independent eye care
professionals with the fastest possible service on a
premium lens with HOYA’s most durable anti-reflective
coating available on the market. This is just another
way that we demonstrate our ability to provide solu-
tions that enhance the success of our valued business
partners,” said Ahmos Henry, president of HOYA
Vision Care Canada.
HOYA’s 24-hour service program is currently available in
1.50, 1.50 Transitions and 1.53 with Super HiVision EX3
or Super HiVision anti-reflective coatings. It is HOYA’s in-
tention to expand the availability in the coming months
to offer even more choice and flexibility.
For more information about HOYA Vision Care Cana-
da, contact the customer care team at 1-888-258-4692.
Meanwhile, at Transitions, Signature GEN 8 lenses are
engineered with new proprietary technology that deliv-
ers the best overall photochromic lens performance.
The lenses fade back to clear up to 35 per cent faster
than Transitions Signature lenses and activate up to a
Category 3 darkness up to 30 per cent faster for a better
light protection.
Transitions Signature GEN 8 lenses also provide the
ultimate UVA, UVB and harmful blue light protection
because they offer indoor and outdoor protection.
Transitions Signature GEN 8 lenses block at least 20
per cent of harmful blue light indoors and over 87 per
cent of harmful blue light outdoors.
16 Optical Prism | January 2020
protection, including responsiveness, darkness, full
indoor clarity and long-lasting quality to make Transi-
tions the perfect day-to-day lenses.”
For materials to help consumers see the benefits of
Transitions Signature GEN 8, eyecare professionals
can guide consumers to the new Transitions consumer
website which includes: a light sensitivity quiz to help
patients learn how light impacts their eyes and life
daily and offers suggestions for products that may help
lessen sensitivity to light; and a Transitions Virtual
Try-On tool – a virtual mirror that allows consumers to
combine lens colours and mirrors with popular frame
choices to simulate the experience of wearing Transi-
tions lenses in different light conditions.
At Nikon, the company is launching a new SeeMax
Infinite lens, which is the first single-vision lens that
offers everyone personalized sensitivity optimization.
The all-new vision sensitivity personalization ensures
the lens is intelligently designed to cancel the type of
aberration which a lens wearer is more sensitive to.
“Broadly speaking, there are two main types of residual
aberrations. Some wearers will be more sensitive to
oblique astigmatism, while others experience greater
sensitivity to power error,” Nikon says.
The unique personalization parameter can only be mea-
sured with Nikon’s proprietary iPad application. This
new lens is customizable and available in a wide range
of materials and options.
The lenses provide the sharpest vision possible and
natural vision when scanning from side to side. Nikon
says the lenses also feel like they’re tailor-made for the
patient’s vision and allow wearers to easily go from con-
tact lenses to glasses.