Optical Prism January 2020 OP_January_2020_FINAL_joomag - Page 17

Special feature Seeing in By Denis Langlois Lenses are fast becoming a $2-billion-a-year market in Optical companies are continuing to respond to this Canada. rising demand for lenses and the changing needs of According to the latest Canada Market Overview report by The Vision Council Research, Canadians purchased consumers by launching new products in the Canadi- an marketplace and beyond. 8.5 million pairs of corrective eyewear lenses over the In Canada for 2020, several lens companies have new past year. products to help people achieve 20/20 vision and/or The value of the lenses rose from about $1.88 billion in the year prior to $1.9 billion. Most, at about 53 per cent, of the lenses purchased over the past 12 months in Canada were single-vision, while 31 per cent were progressive and nearly 15 per cent were multifocal lenses. The lens industry has been climbing in value for years, according to the report, which says about 66.6 per cent of Canadians use prescription eyeglasses. protect their eyes from potentially damaging light. At HOYA, iD LifeStyle 3 lenses, which include design variations that are specifically tailored to presbyopes’ active lifestyles, are the latest addition to HOYA’s pre- mium progressive product line. Equipped with HOYA’s premium-patented technol- ogies, such as Binocular Harmonization Technology and iD (Integrated Dual Side) design for precise and effortless focusing, iD LifeStyle 3 is HOYA’s response to Optical Prism | January 2020 15