EY E C ON SULTA N T S OF C OLORA D O
New Patients, Increased Retention, Higher Sales
Proven results powered by Marketing4ecps
Marketing4ECPs has built a proven marketing program for the independent optometrist.
Eye Consultants of Colorado launched their Marketing4ecps in 2015. Since then, they have seen
consistent growth in their practice.
5 Questions with Eye Consultants of
Colorados' Dr. Scot Morris
When did you get started with digital marketing and what was the biggest
motivating factor to get started?
We had a website and social media account for some time, but I was reluctant to
invest the time and money in advertising. However, like many independent business
owners, we began to recognize how the digital world was changing the way our
patients found and interacted with our business. So in 2015, we were convinced to
try the Marketing4ecps program for 6 months.
What has been one of your most notable realizations you’ve found after
launching your digital marketing program?
INCREASE in new patients
We had worked hard to ensure our office was welcoming to patients as soon as they
walked in the door. That included the decor, the design, and how our staff interacted
with patients. A major realization was that we worked so hard on these things to make
a good first impression when in fact that first impression started on our website. We
found that the majority of people coming to our office had first been to our website.
It motivated us to ensure that not only was it well designed, but that it was highly
effective in inviting patients into our practice be it for an appointment with one of
our doctors, or to shop for new frames.
Where do you believe you have seen the most success since integrating
digital marketing into your overall marketing efforts?
Digital marketing has not only been an effective tool in growing our patient population,
but it has been a tremendously valuable tool in the measurement of our marketing
as a whole, both offline and online. I’m an analytical guy and have always been
astutely focused on our marketing metrics. We now have full transparency of where
every marketing dollar we invest goes, and the impact it is making on the business.
It allows us to be really efficient with our marketing dollars.
How has digital marketing changed the way you approach marketing
in general?
INCREASE in new patients revenue
Digital marketing has made us more adventurous yet more calculated because we
now have a measurement process that reduces the guessing game we had traditionally
found marketing and advertising to be. If we want to try a new advertising avenue we
know we have a way to measure the results.
What advice would you give to anyone in eye care seeking to integrate
digital marketing into their business?
When it is time to get serious, seek professional assistance. We like to believe that we
were early adopters of digital marketing and the opportunities it presented our practice.
It wasn't until we began working with a team of digital professionals from all areas of
marketing who had the ability and know how to pull all of our efforts together and
focus them in a strategic direction did we see the results we enjoy today.
See the full case analysis of the Eye Consultant
of Colorado’s Marketing4ecps program at
GROWINGWITH4ECPS.COM
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