Optical Prism January 2018 | Page 21

K-596 K-604 E-9159 K-601 Beverly Suliteanu, vice-president of product development at WestGroupe, says the look for men’s eyewear in 2018 moves to a more minimalistic realm. “Designs will continue to have a vintage feel, but with a modern twist that draws inspiration from architectural and contemporary design,” she says. “Metals continue to see a resurgence with a focus on thin, lightweight materials. Stainless steel and titanium are becoming increasingly popular as are thin metal wire styles reminiscent of the ‘90s.” The Kliik denmark K-604 by WestGroupe, available in sand smoke, grey smoke and crystal, is a vintage-inspired style that is trending high this season for men. It features a squared-off round shape and keyhole bridge combined with a multi-hued translucent acetate. It also features a metal rectangular, 5-barrel hinge that is visible at the end piece giving it a retro twist. The Kliik denmark K-601 in brown black is also a popular model for WestGroupe. It boasts a sleek modified square shape and a unique soldered bridge inspired by the vintage revival. The Kliik denmark K-596, meanwhile, boasts a classic round shape with a vintage subtle keyhole bridge. The frame features a clean minimalist design with metal end cap and discreet branding with the logo plaque only at the temple tips. WestGroupe’s Evatik E-9159 frame features a round shape, an ode to ‘90s styling with a mod- ern twist, that is one of the most popular eye- wear trends for 2018. The frame’s keyhole bridge Optical Prism | January 2018 19