GET IN THE GAME
Centennial Optical will be adding
the Champion brand of sunglasses
and ophthalmic frames to its list of
collections beginning 2016.
Champion is one of the most popular
America sports brands with a 94-year
heritage.
Featuring designs for men, women,
tweens and children this brand
encompasses all tastes and design
elements.
Materials include metal and combination designs with an emphasis on a
sporty and lightweight feel.
Champion has inspired and outfitted
athletes and active people everywhere
for generations. From USA Olympic
teams to everyday athletes, on and off
the field, in and out of the gym.
Champion’s guiding principles are:
A love of sport, a spirit of innovations,
and uncompromising quality, with
ultimate passion to help men and
women reach for their full potential
and find the Champion inside.
To learn more visit
www.centennial optical.com
OPPORTUNITIES FOR CANADIAN EYECARE PROFESSIONALS
TO CONNECT WITH MULTICULTURAL PATIENTS
While the vast majority of Canadian eyecare professionals
(93 percent) say they serve culturally diverse patients,
40 percent admit that they do not take steps to educate
themselves about culturally diverse patients – and even
fewer take proactive steps to connect with these patients,
according to a recent survey from Transitions Optical, Inc.
“Our consumer research shows that cultural sensitivity is
highly valued among Canadians – and with Canadian
Millennials such a diverse generation, we expect that this
is a trend that will continue,” said Isabelle TremblayDawson, senior marketing manager, Canada, Transitions
Optical. “This suggests that eyecare professionals could
strengthen their relationships with not just multicultural
patients, but all patients, by placing more focus on a
multicultural strategy.”
For example, according to Tremblay-Dawson, more than
three-fourths of Canadians surveyed agree that it is a sign
of respect for another’s culture when their eyecare professional offers educational materials that are bilingual or in
a language other than English or French. Yet, only seven
percent of Canadian eyecare professionals surveyed report that they are supplying culturally diverse patients
with bilingual/in-language resources.
The survey further revealed that only 34 percent of eyecare professionals employ bilingual staff members, and
even fewer employ diverse staff members (26 percent).
Only 22 percent offer staff training, 15 percent use diverse
imagery when marketing and nine percent participate in
community events.
Proudly Supporting
Eyecare Professionals since 1988
We are one of Canada's
largest Optical Buying Groups.
Call us:
1-800-263-0010
Visit us: theopticalgroup.ca