Optical Prism January 2016 - Page 20

FASHION FORWARD MEN'S EYEWEAR Denis Langlois IT'S BEEN SAID THE SUIT MAKES THE MAN. But considering how many surveys over the years have found eyes are the first thing people notice about someone else, it could be argued that it's really eyewear that makes the man. synonymous with leading edge men's fashion, including Calvin Klein and Nautica. Ginsberg says frames in bold shapes with leaner plastic designs and those with intricate metal details are hot for men right now. Frames in the new Calvin Klein platinum collection feature many of those qualities. Optical companies are always keeping a finger on the pulse of the latest trends to design frames that match a man's personality and the message they want to convey to the world. The ck5886, for example, comes in matte faux wood colourations and boasts a bold rectangular silhouette with a subtle colourblocked effect that creates a modern, masculine appearance. For 2016, in-demand, popular frames for men are those that are stylish, well made and – for the most part – are not overly flashy but still make an impact. “Men are looking fo r tranformatives frames – those that are work-appropriate then transition easily into weekend style. Men are looking for eyewear that is trendy and new, something that will make a statement while maintaining that cool, masculine look,” says Mark Ginsberg, senior vice-president, global marketing, for Marchon Eyewear. The company's portfolio includes several brands that are 16 Optical Prism | January 2016 Ginsberg says he expects a range of colours will be popular in 2016, from classic, neutral tones to intense blues and greens. New frames in Marchon's Dragon collection – which is aimed at a younger audience – are available in several striking hues, like teal, matte red and shiny honey, but feature classic shapes. Carol Ann Edwards, marketing and communications manager at WestGroupe, says a key trend in men's eyewear is a focus on high-tech, lightweight and super-strongmaterials.