Vision & Voice
WHAT IS YOUR
BUSINESS MOST
EXCITED TO
SHARE IN
2016?
"We are very excited about the upcoming launch of Fysh sunglasses
this spring. We have been getting requests for years to develop
Fysh Sun and I think we have really captured the essence of the
brand with this first collection. Styling is unique, colours are
fun and all models are Rx-able which is important for our customers.
Fysh Sun will be launched in conjunction with the new Fysh
marketing campaign, so 2016 will be a real exciting year for
the brand."
Bev Suliteanu
VP Product Development | WestGroupe
"I am very very excited for 2016; I have a full
line up stuff on-the-go! We will be launching our
reading glass collection under “Brow Meister”;
a new collection of plastic (5 style) as part of our
“RETRO”, two new styles within “Wood & Horn”,
but most of all what I am so excited about is my new
stainless steel designs; they are “unique & beautiful”,
they will come with tacky gloss colors or clean
earth-tone inspired colors."
Mehran Baghie
Spectacle Eyeworks
8 Optical Prism | January 2016
"4ECPs is expanding their resource offerings
in 2016 to include eyecare jobs, marketing &
training services for eyecare professionals. In
late 2015 we launched Marketing 4ECPs which
is a full service all-inclusive marketing company
focused on taking eyecare practices to the next
level with their marketing strategy and we will
continue to grow our representation in Canada
in 2016. In 2016, our biggest project will be the
new online, on-demand business training portal
for ECPs. Built in partnership with Dr. Scot
Morris, OD, and Trudi Charest, Optician it covers
every aspect of business operations and management functions required to run an effective
eyecare business in today’s competitive market.
Scot & Trudi are well known industry speakers,
authors and business innovators in eyecare and
bring a mass of expertise and tools to this
training portal."
Trudi Charest
President | JOBS4ECP's
"Optika eyewear is very excited for 2016, since this coming
year will be all about colour. Eyewear needs to make an impact,
especially for our Nat and Coco Eyewear collection. It will
feature wild acetates, such as NC2718 Navy. It makes an
impact, with our unique colour blending technique, where
we fuse multiple acetates together to get unique patterns and
designs. As well, Nat and Coco, model NC2721 Black, will
mix the popular Cat Eye shape, with colour blending, to give
a colourful take, on a great shape."
Richard Allan
Optika Eyewear