Optical Prism Jan/Feb 2014 Vol 31 No 7 - Page 43

glimpses goal is to improve their satisfaction in on its growth here in the States and “I want to start by getting a the 19 countries we expanded to over feel for our retail partners’ current the last year.” perception of the brand and want As we head into the holidays order to grow further, together.” “I couldn’t be more excited to them to feel as much a part of ZEAL as and trade show season, swing by take on this new role,” says Bottom. an athlete, or an ambassador. My goal the ZEAL Optics booth at Agenda “ZEAL has a cause and a purpose. We is to ensure that they do. I will strive Long Beach, Outdoor Retailer, and pay close attention to our approach to be attentive to communication, SIA to catch up with TJ, slap some and how we bring that cause to life. involvement, in high fives, and see the new line of Whether that be our 100 per cent relation to our growing community,” goggles and sunglasses that has the plant-based sunglass materials, or explains Bottom. “Most of our retail ZEAL Optics family fired up for an breathing life into products that make partners are pretty happy, and my amazing year. and participation life outdoors more fun, we believe in our cause and that actually living a life outdoors is the most important part to selling an outdoor lifestyle.” Bottom, who describes himself as the exact demographic for the ZEAL brand, is diving into his new role by dedicating 2014 to supporting the current ZEAL retail base, which has expanded rapidly over the past two years. advertiser index BC College 39 COS 4, 20/21 Essilor 43 (IBC) Eye Plus 37 Hoya Lens Canada 2 (IFC) Match Canada 10/11 Menicon 9 Optic Plastic 38 Optical Group 32 Optika Eyewear 44 (OBC) Optical Prism 35 Plastic Plus 15 Shilling Optical 31 Transitions Optical Barn Door Ad Vision Expo 19 WestGroupe 5, 7 OPTICAL PRISM | JAN/FEB 2014 39