Optical Prism Jan/Feb 2014 Vol 31 No 7 - Page 41

The agreement allows International Vision Expo to broaden its contact lens offerings and further solidify its position as a world-class content provider. “We’re proud to collaborate with the BCLA on this entirely new, standalone contact lens program,” said Kirk Smick, OD, FAAO, chairman of International Vision Expo’s Conference Advisory Board. “The BCLA is the most respected contact lens meeting on the globe and Vision Expo is leading the field in practice management trends and business strategies. It’s the perfect collision of scientific education and business content.” New Products Attendees can view entries and vote for the best new product featured in the New Product Gallery as part of the Vision Choice Awards. Votes can be cast by ballot throughout the show and all those who vote will be automatically entered to win a $500 exhibit hall shopping spree. Voting ends at 2 p.m. on Saturday, March 29th. The Vision Choice Award and the shopping spree winner will be announced at 4 p.m. the same day. New Media Vision Expo East has made every effort to create an environment that is social media friendly. Fans get special offers, enter contests, post questions and share information all through the Vision Expo East website and social media tools such as Facebook and T witter. Vision Expo shares information about the ophthalmic community at large, not just about the show with thousands of eyecare professionals following Vision Expo all year long. To learn more about other exciting events and education seminars happening at Vision Expo East, visit them online at www.visionexpoeast.com. New Look Due to renovation at the Javits Center, several changes have been made to the layout of the show. The same amazing designs and technology will be on hand, but in different locations than previous years. • The Galleria, The Underground and The Atrium will be located in the North Hall on Level 2. All areas will present a fresh take on eyewear trends, designs and collections perfectly timed for Spring. • Lenses & Processing Technology and Medical & Scientific will be located on Level One • Continuing Education can now be found on Level One in Halls A & D and the Level One Meeting Rooms. • The NEW Galleria will be located on the Main Level • Eyewear & Accessories Pavilion will be on Level 3 • Registration will be located on the main concourse of Level 2 OPTICAL PRISM | JAN/FEB 2014 37