Optical Prism Jan/Feb 2014 Vol 31 No 7 - Page 40

Lens Industry Heads East: Preview of Vision Expo East H ot off the runway and onto the floor of the New York Javits Centre (NYJC) are the newest and chicest styles from around the world. From March 26 to 30, eyecare providers, retailers, wholesalers and other industry insiders will descend upon the NYJC to learn what is new in technology and what is trending when it comes to style. This year promises to be one of the biggest shows ever, following a hugely successful Vision Expo West in Las Vegas in October. New Partnership One of the highlights of this year’s event is the partnership between International Vision Expo & Conference and the British Contact Lens Association (BLCA) who have entered into a multi-year, content exchange agreement to create a two-day “Global Contact Lens Forum.” The new partnership follows months of conversations aimed at expanding and improving continuing education offerings at their respective conferences. The first program will be available at International Vision Expo East in New York, March 26 and 27, 2014, providing a platform for delivering the latest scientific content and business strategies related to contact lenses. The BCLA will host the second forum in Birmingham, England in June. 36 OPTICAL PRISM | JAN/FEB 2014