Optical Prism Jan/Feb 2014 Vol 31 No 7 - Page 37

Future of the Lens David Moreira, VP of Marketing for Menicon gives insight into lens trends and technology for 2014 1. What new lens technology are 4. How has Menicon met the lens you anticipating in 2014? needs of ECPs and wearers? In 2014 Menicon America hopes to introduce Miru 1day flat pack to Canada. Although we may not follow the same e-commerce distribution model as we have in the U.S., Miru promises to be an exciting option for the daily disposable lens market. Menicon distributes its products in 88 countries across the world. Menicon’s products now include innovative soft and rigid gas permeable contact lenses, the leading lens for keratoconus patients (Rose K™), a dry eye diagnostic tool (Zone Quick phenol red thread test) and gas permeable and soft contact lens solutions including a system distributed through a pioneering e-commerce business model. 1 2. How have you seen lens technology change over the past 5 years and what have been the 2 overall benefits for wearers? Improvements in lens technology are offering contact lens fitters and wearers a wider range of options for vision correction… especially in the specialty lens segment. With the availability of  hyper-permeable materials such as Menicon Z computerdriven lathes and better fitting techniques, scleral lenses have reemerged as a viable option changing lives for those patients who previously thought they were no longer candidates for contact lens wear. 3 3. What direction do you see digital lens technology moving in? Digital lens technology is here and continues to rapidly evolve offering ECPs and patients instant access to information, convenience and better quality of vision. 4 5. What do you think is still missing in the lens industry from a technology perspective? The ongoing opportunities and challenges that technology may help address is non-compliance (i.e. using APPs to help remind patient), lens discomfort and allergies, (i.e. new polymers and manufacturing technology) further meeting the needs of the presbyopia market (i.e. better designs with fewer compromises) and increasing the corneal reshaping segment (i.e. technology for improving fitting efficiency and treatment). 5 6. How have contact lens washes improved in recent years and what While newer contact lens solutions have been introduced in recent years, practitioners are challenged with choosing the right lens and pairing it with proper lens care for that patient. At a minimum, all of the cleaning and disinfecting system recently introduced are safe for the ocular surface, effective at disinfection, and help provide lens comfort. The SOLOCARE AQUA® Lens Care System is such a system but also provides an extra safety component with its unique MicroBlock® case. The case and cap are impregnated with antimicrobial silver ions that reduce bacterial contamination and development of biofilms. 6 7. How else is Menicon working 7 to make choosing a pair of contact lenses easier and more comfortable? Ever since we developed the first rigid contact lens in Japan in 1951, Menicon has led the industry as a pioneer manufacturer of contact lenses, helping people have healthier vision and a better life. We’ve been launching new materials and designs for lenses, improving manufacturing techniques and upgrading production and quality control systems. improvements do you forecast for 2014? OPTICAL PRISM | JAN/FEB 2014 33