Nikon is renowned as a leader in
technological advancement with the
development of advanced digital lens
designs and innovative coatings. Their
future plans are equally impressive.
“We’ve recently introduced,
DigiLife FP, a new fully customized
backside design adapted to today’s
digital lifestyle,” Audet said. “In 2014,
we will introduce two new bi-aspheric
lens designs that will improve our
current product offering. One of
these new lens designs will be fully
personalized and as always, will be
aligned with our philosophy: meet
eye care professional’s needs and
exceed their expectations.”
Recognizing the importance of
variety and versatility, innovation and
design, these lens companies share
a commitment to broadening the
scope of lens technology in a
competitive marketplace that will
always benefit the end user: the
consumer. It comes down to building a
foundation of trust and accountability
with the ECPs, ensuring they have
the tools and the products they need
to build a loyal clientele.
“We
will
continue
to
communicate with consumers and
the optical trade about our entire
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Transitions® family of products, and
work toward our goal of providing
unparalleled wearer choice in material,
design and availability,” Dorling said.
“Our Transitions® family of products
includes more choices than ever
before—giving eyecare pr ofessionals
more to talk about with patients, and
patients more options to make the
decision that’s best for them.”
Audet recognizes that technology
is changing, quickly, but sees the
advancement as an opportunity for
the Nikon brand.
“The
optical
industry
is
constantly changing, as mentioned,
consumers are becoming more and
more demanding and the face of
competition is evolving,” Audet
said. “Eye care professionals have
faced many challenges over the years
and have been able to build on
these challenges. As always, Nikon
will help ECPs in these challenges
and provide the utmost in eye care
solutions.”
Looking forward, Petruccelli
also sees opportunity beyond the
lens.
“I see the industry maintaining
its path of consolidation, all the
more reason for the independent
practitioner to adopt the path
of
differentiation,”
she
said.
“Hoya will continue to follow the
personalization path and offer much
more to independents than lenses
only. We will partner with them
and create marketing tools and
innovative dispensing concepts to
give them the competitive edge they
need in today’s marketplace.”
It’s a new year in lens technology
and for ECPs from coast to coast, the
options are as diverse as the patients
they serve. And that’s a good thing. •