XTRActive®
lenses
which provide extra
protection
from
bright light outdoors
and
indoors,
and
Transitions® Vantage™
lenses, the only adaptive
lenses with variable
polarization, for crisper,
sharper vision, even in
the brightest outdoor
glare,” Dorling said.
“And we offer our
line of Transitions®
adaptive
sunglasses
including Transitions®
Drivewear® sun lenses
—designed specifically
for the driving task.”
At Hoya, the year
ahead is a clear path of
advancement.
“HOYA
will
continue their path of
innovation for the independent eyecare
practitioner,” said Petruccelli. “We
will launch a new version of our EX3
AR coating and continue to maximize
our iD technology, where we separate
IMAGE COURTESY OF HOYA LENS CANADA
our new Chromea7™ technology,
which allows the lenses to be more
responsive to UV in more situations.
They are more reactive to indirect
light and even darker on hotter days,
as well as being aesthetically more
pleasing in grey and brown.”
Dorling states that in wearer
tests, the Transitions Signature VII
lenses provided a superior wearer
experience being preferred 2 to 1 over
Transitions VI lenses.
“Transitions Signature VII lenses
are replacing Transitions VI lenses as
the optimal lens for maximum clarity
indoors and responsiveness to UV
outdoors within the Transitions family
of products, and will serve as our core
product with the widest availability
of materials and designs,” Dorling
said. “I believe this availability, the
superior wearers experience and the
trust eyecare professionals have in
the technology, quality and the brand,
will continue to contribute to its
popularity.”
“In addition to Transitions®
Signature™ VII, our everyday
adaptive lenses include Transitions®
New lens technology
is designed to protect
wearers who spend
a significant amount
of time in front of
computer and phone
screens.
the vertical progressive component on
the front of the lens and the horizontal
progressive component on the back
of the lens for maximum comfort and
visual acuity.”
Eyewear to differentiate yourself
416•630•4470
1•800•263•1402
shillingoptical.com
OPTICAL PRISM | JAN/FEB 2014
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