Optical Prism Jan/Feb 2014 Vol 31 No 7 - Page 35

XTRActive® lenses which provide extra protection from bright light outdoors and indoors, and Transitions® Vantage™ lenses, the only adaptive lenses with variable polarization, for crisper, sharper vision, even in the brightest outdoor glare,” Dorling said. “And we offer our line of Transitions® adaptive sunglasses including Transitions® Drivewear® sun lenses —designed specifically for the driving task.” At Hoya, the year ahead is a clear path of advancement. “HOYA will continue their path of innovation for the independent eyecare practitioner,” said Petruccelli. “We will launch a new version of our EX3 AR coating and continue to maximize our iD technology, where we separate IMAGE COURTESY OF HOYA LENS CANADA our new Chromea7™ technology, which allows the lenses to be more responsive to UV in more situations. They are more reactive to indirect light and even darker on hotter days, as well as being aesthetically more pleasing in grey and brown.” Dorling states that in wearer tests, the Transitions Signature VII lenses provided a superior wearer experience being preferred 2 to 1 over Transitions VI lenses. “Transitions Signature VII lenses are replacing Transitions VI lenses as the optimal lens for maximum clarity indoors and responsiveness to UV outdoors within the Transitions family of products, and will serve as our core product with the widest availability of materials and designs,” Dorling said. “I believe this availability, the superior wearers experience and the trust eyecare professionals have in the technology, quality and the brand, will continue to contribute to its popularity.”   “In addition to Transitions® Signature™ VII, our everyday adaptive lenses include Transitions® New lens technology is designed to protect wearers who spend a significant amount of time in front of computer and phone screens. the vertical progressive component on the front of the lens and the horizontal progressive component on the back of the lens for maximum comfort and visual acuity.” Eyewear to differentiate yourself 416•630•4470 1•800•263•1402 shillingoptical.com OPTICAL PRISM | JAN/FEB 2014 31