Optical Prism Jan/Feb 2014 Vol 31 No 7 - Page 34

“Our research shows that a high percentage of consumers expect their eye doctor or optician to make a lens recommendation during their visit, however only about half report that a great recommendation was made,” Dorling states. “We want to help empower eyecare professionals to make the recommendations that are right for their patients by offering choice, which is why we make every popular material and design available as a Transitions® lens.” Patients expect that confidence and security. “The consumer’s shopping experience must be taken into account,” Cordevant said. “Our industry is evolving and one trend will be the introduction of new and more evolved measuring tools which will showcase the eyecare professionals’ expertise and help them create a bond with the consumers.” For Maria Petruccelli, Director of Professional Business at Hoya “A high percentage of consumers expect their eye doctor or optician to make a lens recommendation during their visit” – Matt Dorling, Transitions Optical Inc. Dorling adds, “Finding what is right for each and every patient is at the heart of Transitions Optical’s product development. While we are constantly striving to develop new and better products, we are also working to develop new and better measurement methodologies.” Recognizing the importance of the ECP and patient relationship, Cordevant says it is important for lens developers to foster the lens credentials of these front-line professionals by ensuring they have the most current innovation available. 30 OPTICAL PRISM | JAN/FEB 2014 Lens Canada, lens customization is as important as function, which is where Hoya has sets its sights. “We are creating designs based on their individual needs and accommodating each patient,” Petruccelli explains. “Specialized designs like the Hoyalux iD MyStyle and iD LifeStyle 2 Clarity and Harmony, focus on incorporating specific individual lifestyle needs, along with frame measurements and prescription requirements, therefore creating the most custom made product available today.” Working with consumers is key to Hoya’s efforts, Petruccelli notes, particularly when it comes to their specialized dispensing system.  “Our Hoyalux iD MyStyle design is an innovation leader and incorporates several advanced technologies while at the same time providing a unique dispensing system with our MyStyle identifier,” Petruccelli said. “Consumers are more educated than ever before. When they walk into a dispensary, they want information and they want to be a part of the process. With this progressive lens they can help create the design by answering lifestyle questions unique to them.” Cordevant agrees, “This year (2014) will therefore confirm the need for personalized lenses, to answer the specific as well as individual needs of wearers. Wearing parameters, according to the chosen frame, but also to visual behavior, will be integrated in progressive lens calculations at all levels so everyone can benefit from that option. New personalization measurements will also be introduced to offer ever more comfortable vision, in all circumstances.” He adds, “With regards to Essilor, we can reveal that Nanoptix™ technology, originally developed for Varilux S series, will be applied to a wider range of progressive lenses so that more presbyopes can benefit from its advantages.” One of the most anticipated launches of the year belongs to Transitions Optical. “We are excited to introduce the industry to new Transitions® Signature™ VII lenses – which are available to consumers beginning January 7, 2014,” said Dorling. “Transitions Signature VII lenses use