needs and activities, or changes in
their vision or overall health, which is
why it’s important to have a variety of
options to offer patients that can meet
their specific needs.”
With
growing
consumer
awareness of the hazards related to
eye health through the inevitable
reliance on technological devices
at work, home and play, Nikon is
focused on this issue.
“The e-Life series of products
will continue to play a big role in 2014
as more and more stress is placed on
our vision,” confirmed Alexandra
Audet, Technical Consultant for
Nikon Optical Canada Inc. “This
series aims at alleviating eye strain
providing a viable solution to today’s
digital lifestyle. Furthermore, there is
an increasing awareness of the hazards
of blue light, therefore we anticipate a
sustainable growth of SeeCoat Blue,
our blue light control technology.”
Audet notes that consumers are
becoming more demanding in the
quality and options they expect from
their lens.
“That is why, we at Nikon,
continually invest in R&D in order
to offer consumers the best possible
solution,” Audet said. “We anticipate
our new bi-aspheric lenses to be at the
forefront this year. With their new
sophisticated lens designs, they will
offer patients the most natural vision
possible.”
Dorling understands the value of
the relationship between ECPs and
lens manufacturers.
IMAGE COURTESY OF TRANSITIONS OPTICAL
IMAGE COURTESY OF NIKON CANADA
At Transitions Optical, a new
product development model called
Life360 forms the strategy guiding
their lens technology. A team of 80
researchers and developers created a
system that utilizes three techniques—
lab testing, wearer testing and real
world measurements—to create a full
circle approach to meeting a patient’s
needs and offer a positive wearer
experience in any situation.
“Transitions
Optical
truly
thinks about what matters to lens
wearers. Our goal is to be able to
offer a product to meet each unique
need,” said Matt Dorling, Director
of National Retail and Canada for
Transitions Optical, Inc. “Things are
always changing for patients, whether
it’s their career, their general lifestyle
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