Optical Prism Jan/Feb 2014 Vol 31 No 7 - Page 33

needs and activities, or changes in their vision or overall health, which is why it’s important to have a variety of options to offer patients that can meet their specific needs.” With growing consumer awareness of the hazards related to eye health through the inevitable reliance on technological devices at work, home and play, Nikon is focused on this issue. “The e-Life series of products will continue to play a big role in 2014 as more and more stress is placed on our vision,” confirmed Alexandra Audet, Technical Consultant for Nikon Optical Canada Inc. “This series aims at alleviating eye strain providing a viable solution to today’s digital lifestyle. Furthermore, there is an increasing awareness of the hazards of blue light, therefore we anticipate a sustainable growth of SeeCoat Blue, our blue light control technology.” Audet notes that consumers are becoming more demanding in the quality and options they expect from their lens. “That is why, we at Nikon, continually invest in R&D in order to offer consumers the best possible solution,” Audet said. “We anticipate our new bi-aspheric lenses to be at the forefront this year. With their new sophisticated lens designs, they will offer patients the most natural vision possible.” Dorling understands the value of the relationship between ECPs and lens manufacturers. IMAGE COURTESY OF TRANSITIONS OPTICAL IMAGE COURTESY OF NIKON CANADA At Transitions Optical, a new product development model called Life360 forms the strategy guiding their lens technology. A team of 80 researchers and developers created a system that utilizes three techniques— lab testing, wearer testing and real world measurements—to create a full circle approach to meeting a patient’s needs and offer a positive wearer experience in any situation. “Transitions Optical truly thinks about what matters to lens wearers. Our goal is to be able to offer a product to meet each unique need,” said Matt Dorling, Director of National Retail and Canada for Transitions Optical, Inc. “Things are always changing for patients, whether it’s their career, their general lifestyle OPTICAL PRISM | JAN/FEB 2014 29