Optical Prism Jan/Feb 2014 Vol 31 No 7 - Page 30

Oooh La La A French influence can be found in some styles for January 2014. With a mix of sleek metal frames and rich colour acetates, the team at Optika Eyewear found that the French really do have a certain ‘je ne sais quoi’ when it comes to eyewear. “Clients are looking for new and exciting acetates and the Nat and Coco Eyewear collection features colour such as Swirl Reds, (model NC2709 Cerise) which make a strong impact,” says Richard Allan, Optika Eyewear’s VP of Sales. “We have an excellent mix of acetate fronts with stainless steel temples with multicolour Emerald Green Acetate (NC2710 Emerald) front. Styles for men are also playing a greater role in 2014 with companies finding new ways to appeal to both the style-savvy man and the man looking for form and function. “Nat and Coco has expanded its collection to include frames for men,” said Allan noting masculine materials and colours are the focus. “All our men’s [frame] models are super light weight, since they are all made of stainless steel.” Men will enjoy the bold dark navy, the sophisticated brush silver and the sleek dark guns. The play of colour on colour and mixing mediums has found its way 26 OPTICAL PRISM | JAN/FEB 2014 NatCoco NC2710 and NC116 from Optika Eyewear from the runway to the ECP office. Clients no longer want flashy logos or obsessive branding. Subtly and chicness reign supreme this season. “Matte, frosted, transparent, coloured tortoise shell colouration are very popular this year,” said Kristina Simeone, Marketing Coordinator for Marchon Canada, adding industrial details and flat lenses are also very popular with clients. Though clients may not be seeking obvious brand placement, they are still craving styles from their favourite designers. This year the Karl Lagerfeld Italian Independent Capsule Collection featuring velvet optical and sunglasses is among the more sought after pieces. So too are sunglasses by Chloe featuring micro-studding. Simeone says there is a move towards round shapes and colour blocking which creates a more versatile fashion accessory for wearers. She adds Marchon is working to blend style and technology in several new collections slated for later in 2014. “Marchon is always at the forefront of design and is submersing a greater amount of technology into product,” she said. •