From page 18
Everything is coming up gold
for Oakley Canada in 2014, as
they’ve been named the Official
High
Performance
Eyewear
Supplier for the Canadian Olympic
Team, spanning the Sochi 2014
Winter Games, the Toronto 2015
Pan American Games and the Rio
2016 Olympic Games.
Ryan Joergensen, Eyewear
and Goggle Product Manager for
Oakley Canada, says the unique
eyewear collection features the
same advanced technologies that
many Olympic competitors depend on
for the most important performances
of their careers.
The obsession behind Oakley’s
performance-driven
innovations
reflects the values and passions of
Canada’s outstanding athletes.
Riding that wave of excitement,
this year the company is also
celebrating an important anniversary.
“In 2014, we are going to be
celebrating 30 years in sport,” said
Joergensen. “We are releasing an
update to the original Eyeshade,
along
with
Razorblades
and
Frogskins. Together, the products
tell our Heritage story and, [with
the exception of the Frogskins] will
come with a second pair of curved
Oakley COC
Fuel Cell
stems for the consumer to switch
in and out, along with a guitar pick,
a collectors pin and sticker, and a
custom microbag.”
Joergensen insists, “Re-releasing
vintage product to support our
current sports line-up only further
exemplifies where we’ve come from
and our DNA in sports eyewear. Styles
and colours may have changed over
the previous 30 years but our eyewear
not only offers the same dependable
benefits as it did back then, but
new features that further evolve the
category so our athletes can focus
on the task at hand and know they
have the best optics in the world
protecting them.”
It’s also the best technology
tracking these athletes on the slopes,
he explains.
Oakley COC
Airbrake
22
OPTICAL PRISM | JAN/FEB 2014
“Airwave takes Oakley goggle
design and technology to the next
level with a built-in heads up display
that integrates GPS, Bluetooth®
and more. Onboard sensors give you
instant access to jump analytics that
show distance, height and airtime.
But there’s so much more: preloaded
maps, music playlist control, buddy
tracking and so on. Airwave isn’t
merely a goggle; it’s a mobile
dashboard.”
Improving last year’s design,
the latest generation of Airwave can
now support more slope maps, has
an increased battery life and a remote
control strapped to a skier’s arm for
easy scrolling.
“Delivering crisp, clear and
widescreen
graphics
through
innovative prism technology allows
the head’s up display (HUD) to
appear as though it’s a 14 inch display
from five feet, so there’s no need to
refocus your eye as you blister down
the hill. This is one badass goggle,”
Joergensen said.
Sports eyewear may be a
competitive playing field, but for
the Canadian consumer, the wealth
of technology and selection means
whatever the sport, whatever the
product, crossing the finish line just
got that much easier. •