Optical Prism Jan/Feb 2014 Vol 31 No 7 - Page 26

From page 18 Everything is coming up gold for Oakley Canada in 2014, as they’ve been named the Official High Performance Eyewear Supplier for the Canadian Olympic Team, spanning the Sochi 2014 Winter Games, the Toronto 2015 Pan American Games and the Rio 2016 Olympic Games. Ryan Joergensen, Eyewear and Goggle Product Manager for Oakley Canada, says the unique eyewear collection features the same advanced technologies that many Olympic competitors depend on for the most important performances of their careers. The obsession behind Oakley’s performance-driven innovations reflects the values and passions of Canada’s outstanding athletes. Riding that wave of excitement, this year the company is also celebrating an important anniversary. “In 2014, we are going to be celebrating 30 years in sport,” said Joergensen. “We are releasing an update to the original Eyeshade, along with Razorblades and Frogskins.  Together, the products tell our Heritage story and, [with the exception of the Frogskins] will come with a second pair of curved Oakley COC Fuel Cell stems for the consumer to switch in and out, along with a guitar pick, a collectors pin and sticker, and a custom microbag.” Joergensen insists, “Re-releasing vintage product to support our current sports line-up only further exemplifies where we’ve come from and our DNA in sports eyewear. Styles and colours may have changed over the previous 30 years but our eyewear not only offers the same dependable benefits as it did back then, but new features that further evolve the category so our athletes can focus on the task at hand and know they have the best optics in the world protecting them.” It’s also the best technology tracking these athletes on the slopes, he explains. Oakley COC Airbrake 22 OPTICAL PRISM | JAN/FEB 2014 “Airwave takes Oakley goggle design and technology to the next level with a built-in heads up display that integrates GPS, Bluetooth® and more. Onboard sensors give you instant access to jump analytics that show distance, height and airtime. But there’s so much more: preloaded maps, music playlist control, buddy tracking and so on. Airwave isn’t merely a goggle; it’s a mobile dashboard.” Improving last year’s design, the latest generation of Airwave can now support more slope maps, has an increased battery life and a remote control strapped to a skier’s arm for easy scrolling. “Delivering crisp, clear and widescreen graphics through innovative prism technology allows the head’s up display (HUD) to appear as though it’s a 14 inch display from five feet, so there’s no need to refocus your eye as you blister down the hill. This is one badass goggle,” Joergensen said. Sports eyewear may be a competitive playing field, but for the Canadian consumer, the wealth of technology and selection means whatever the sport, whatever the product, crossing the finish line just got that much easier. •