Optical Prism Jan/Feb 2014 Vol 31 No 7 - Page 22

“Most summer days call for a dark lens with UV protection for bright sun, but in the wintertime there is a wider array of conditions that warrant eyewear,” said Beverly Suliteanu, Vice President of Product Development for WestGroupe. “You’ll still have bright and sunny days, but if clouds roll in creating glare and reflection, medium and lighter lens tints such as bronze or green are more visually pleasing compared to a dark or highlight lens.” WestGroupe’s Crosstown Collection features a wide variety of eyewear for every month in the calendar, but for colder months, Suliteanu has these suggestions. “The new Bleecker style includes hi-light lenses such as Grey Green, and low-light lenses like Rose to work in a multitude of light conditions,” she said. “The collection stands out because it features the innovative SPY Happy Lens—a colour contrast enhancing lens that lets in the ‘good’ rays that science suggests create an uplift in mood and awareness, while still blocking all the bad rays. Not only are you protecting your eyes to see better, but allowing in specific wavelengths to make you feel better— especially when those good rays are at a premium in the winter months.” With SPY sunglasses, Suliteanu is confident consumers will find that the design matches the needs of the wearer. “If it’s someone who likes to cycle early morning until the afternoon, then the Cutter would be a great fit for them, as it features the SPY Fast Track lens changing system—the easiest way to adjust for changes in light,” Suliteanu explains. “By simply pressing a release button behind the nose bridge, the top bar of the frame swings up for quick and easy lens swapping, allowing you to adapt to variable light conditions. As an added bonus, the Cutter is available with the SPY Happy Lens.” “Our incredible product allows you to see clearer, look cooler, perform better and be more comfortable while doing the things that make you feel most alive,” Suliteanu said. “We do offer a large selection of sunglasses for active and outdoorsy people that feature our strong Grilamid frames, anti-fog Scoop ventilation ports, and Hytrel rubber nose bridge and temple tips to keep them fixed firmly to your face during any activity.” Continued on page 22 The latest sports frames offer individual based results and are designed to be versatile and fashionable. 18 OPTICAL PRISM | JAN/FEB 2014