Optical Prism Jan/Feb 2014 Vol 31 No 7 - Page 12

VISION AND VOICE trend What are you or your company most excited about for 2014? “We are excited at HOYA by the trend in the industry to more actively prescribe solutions for health prevention.  Blue light exposure and  Computer Vision Syndrome  (CVS) are areas of public concern in our modern society and will become more prevalent as we truly understand the impact of today’s technology on our lives.  Hoya’s response to this is the development of key products like Recharge AR treatment and  Nulux Active 8 lenses and we will continue leading innovation in this area. The way we use our eyes today is different; the way we design our lens products meets this new demand of the digital lifestyle.”