Optical Prism Dec 2013 Digital Supplement Vol.1 No.4 Dec 2013 - Page 8

Shamir Golf uses the unique power profile to give the golfer his or her intermediate viewing zone right where they need it—five to seven feet away, where they have to see the ball on the ground. “This means that the golfer can stay in their comfortable playing stance and they will be able to see clearly. The golf lens works with the golfer and not against the golfer like many progressive lenses,” said Bell adding Shamir has worked to develop its own special technology to help wearers meet all the visual challenges around them. Shamir is one of the worldwide leading innovators in optical technology. All design and testing takes place at its lab, where there is also a completely modern digital freeform surfacing, coating and hitech edging facility. “Shamir develops its own technology and over the years has licensed some of this technology to other lens manufacturers internationally,” Bell said. “The 8 technologies are developed by studying visual habits and needs, by understanding the physiological workings of the eye and visual system and developing ways to ensure that the wearer sees exactly what was prescribed over all area of the lens, without compromise.” “As a company, Shamir believes that education is critical. We will spend whatever time is necessary to ensure that the dispensers of our products are completely familiar with these products. When the dispensers understand how the lenses work, they can dispense with confidence and this can virtually eliminate issues with client adaptation.” He added, “Shamir is also launching SPARK, a digital measuring device. This is easy to use and very accurate, using only one photograph to measure PD, Height, Vertex, Tilt and Wrap, as well as all frame measurements. No additional trial frame is needed and the high standard of accuracy ensures that the lenses are OPTICAL PRISM | DIGITAL SUPPLEMENT | DECEMBER 2013 ordered with exact measurements for each customer.” Looking Ahead It seems as the industry looks ahead to 2014, freeform will remain the leading choice for the industry when it comes to lens technology. Vogue Optical is seeing almost an exclusive request for freeform by clients. In recent years their lab has been upgraded to accommodate new technology and software in the world of high definition lenses. This latest equipment and software is used to manufacture premium progressive lenses to create a wider field of vision and advanced visual acuity across the whole lens surface, both top and bottom for easier adaptation. “It’s something new and for a lot of people this is all they are going to be selling,” said Collin Hartling, Lab Manager for Vogue Optical. He added from the 1970s to the 1990s there was very little change in lens design and technology. “For the longest time everything was the same, but things just went crazy with freeform technology,” he said. The incorporation of digital technology into eyewear such as the highly coveted Google Glass seems to be the next step on the lens horizon, he said this is something that still needs a lot of perfecting before it will enter the mainstream. “I wouldn’t be surprised to see a full (digital) integration in the next 10 years, though it might happen before then,” he said. “The medical part of lenses is going to be completely changed over the next 20 years and perhaps there may be a time when people won’t have to wear them.” •