On the cover
of eyeglass wearers reporting symptoms of eyestrain, THE HOYA LIFESTYLE
tired eyes, head and neck aches. Hoya is proud to offer some new outstanding products
ZEISS researchers explored this trend to determine in 2020 that will help enhance your patient experience.
how eyeglass lenses could evolve in response to the 21st First, things couldn’t get any clearer than with Hoya’s
century digital lifestyle.
The new ZEISS SmartLlife lens portfolio is designed
around our modern lifestyle with the goal of offering
greater all-day comfort. The new portfolio is further
fine-tuned by age group and visual requirements to
follow our continuum care objective.
new and improved progressive design iD LifeStyle 3.
“Hoya’s patented Binocular Harmonization technology
which is specially designed to provide effortless focus,
excellent depth and stable vision for patients with
anisometropia, which affects approximately 7 out of 10
people,” says Hoya Vision Canada’s Marketing Manager
“We are proud to announce the launch of our new Christine Le Brasseur.
ZEISS SmartLife portfolio,” says Bryan Rossi, general There are three different designs to choose from:
manager of ZEISS Vision Care Canada. “Our lifestyles
have evolved and we are constantly on-the-move with
our smart devices. We are now able to offer an ophthal-
LifeStyle 3 Indoor: For presbyopes who spend a lot of
their time indoors, looking at digital devices or reading.
mic lens which will meet today’s digital visual de- LifeStyle 3 Urban: For presbyopes who are active,
mands. ZEISS SmartLife offers superior visual comfort always on the go but also enjoy reading books and using
and a full continuum of care for patients of all ages. We their digital devices.
are excited to hear from our partners and their patients LifeStyle 3 Outdoor: For presbyopes who primarily
on how ZEISS SmartLife lenses perform in the market.”
wear their correction for distance use, but still need to
see their phone and other near materials.
THE CAMBER
Camber technology combines the complex curves on
both surfaces of the lens to provide excellent vision
iD LifeStyle 3 can also be paired with the latest and
most durable anti-reflective coating on the market;
EX3+. OP
correction.
“The Camber is an incredible free-form progressive
lens,” touts Plastic Plus founder Paul Faibish.
The unique, continuously changing surface curvature
of the specially designed lens blank allows expanded
reading zones with improved peripheral vision.
When combined with a sophisticated back surface
digital design, both surfaces work together to accom-
modate an expanded Rx range to offer more flattering
aesthetics for many prescriptions and yield user-pre-
ferred near-vision performance.
“We have several hyperope optometrists who’ve told
us that it’s the best progressive they’ve ever worn,” says
Faibish.
Hoya iD Lifestyle 3
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