On the cover
Cutting-edge
lenses
By David Goldberg
Essilor’s signature progressive lens is
getting a makeover.
“Because presbyopes need to keep up with
vision solution and great value, in line
with their customers’ demanding and
connected lifestyle.”
their active lifestyle, Varilux Comfort Max
adapts to the profile of each wearer to offer
them a larger useful vision zone for great-
er flexibility in their physical movements
and postures,” says Marion Aymond, Vari-
lux and progressive lenses brand manager
for Essilor Canada.
Flex Optim technology adjusts the lens
progression profile to each customer’s
prescription, making it possible to enlarge
the useful vision zone by +46% compared
to Varilux Comfort 3.0.
The wearer’s postural flexibility is thereby
improved allowing more natural phys-
ical positions when wearing the lenses,
throughout the day.
“We are convinced that Varilux Comfort
Max will help eyecare professionals equip
young presbyopes and encourage them to
adopt progressive lenses,” adds Aymond.
“The latest Varilux innovation is a reliable
CENTENNIAL’S NEW CHOICE
The latest photochromic lens offering
from Centennial is CHOICE PhotoActiv,
available in 1.50 index and 1.67 high index
finished and semi-finished single-vision.
“CHOICE PhotoActiv technology provides
consistent performance in all climates and
darkens rapidly to a neutral grey sunglass
tint, fading back to full clarity indoors,”
explains Rick Leroux, Centennial’s mar-
keting and communications director.
“PhotoActiv technology ensures even
distribution of photochromic molecules
over the surface of the lens and the prod-
uct provides consistent performance in
all climates and seasons with excellent
durability.”
PhotoActiv lenses also provide 100 per
cent UVA and UVB protection.
Optical Prism | April 2020 23