Glimpses
“I’ve worked closely with Victoria
at both VSP and Marchon and
know her to be a dynamic, highly-
motivated and market-driven
leader who has successfully
launched many brands and
delivered impactful, strategic
business development programs
to national retail chains, strategic
accounts and independent sales
teams throughout her career,”
said Steve Wright, president and
chief commercial officer of Safilo
North America.
HALLBERG APPOINTED
CMO
Victoria Hallberg has been
appointed Safilo North America’s
chief marketing officer.
In her role, she will oversee brand
management, trade marketing
and public relations. A seasoned
senior executive, Hallberg joins
Safilo with 30 years of eyewear
industry experience in the areas
of sales, retail and marketing.
Prior to serving in a consultancy
role for Safilo, Hallberg held
various leadership positions
with increasing responsibilities
within Marchon, where she most
recently served as vice-president
of brand sales and strategic
accounts, and, at VSP Global,
where she was chief merchant
and vice-president of retail
relations.
40 Optical Prism | April 2019
MARCOLIN, MAX MARA
INK AGREEMENT
Marcolin Group and fashion
house Max Mara Fashion
Group have signed an exclusive
worldwide licensing agreement
for the design, production and
distribution of sunglass and
eyeglass frames for women
under the Sportmax brand.
The agreement is valid for five
years, from Jan. 1, 2029 to
December 2023.
Designed for confident women
who love design and attention
to detail, the Sportmax sunglass
and eyeglass styles created by
Marcolin Group have modern
and geometric shapes and are
distinctive due to the use of
a combination of contrasting
materials. Building on the
brand’s aesthetics, in which
sports and fashion influences
merge together with tailoring,
a collection has emerged that
enhances the sense of movement
and energy through bold, daring
silhouettes. Interplays of textures
and material layering define a
cohesive and impactful language
that perfectly reflects the DNA of
Sportmax.
The collection will be on sale
from April 2019 at selected
opticians and in Sportmax and
Max Mara boutiques.
MOREL, LANCTÔT
CREATE MOREL CANADA
Morel and Canadian distributor
Lanctôt, which specializes in
optical and sports gear, recently
became partners to form a new
subsidiary: Morel Canada.
Just like Morel, Lanctôt is a
family-owned business. Started
in 1953, the company first
specialized in distributing sports
gear. Lanctôt quickly became
the leader in its field, before
expanding to optical wear. It’s at
this very moment that Lanctôt
met Morel: it was the start of
their partnership.
Being established on the
international stage has been
deeply rooted in Morel’s DNA
since 1880.