decorations embedded in cast
metal, luxurious precious stones
covered in leather and buttons
sewn with bright, colorful and lively
nylon thread that show with style
a feminine and refined personality,
all to be discovered. For more
information visit www.area98.it.
G-Star RAW Introduces Its
First Eyewear Collection:
Heritage Meets Innovation
Channeling
authentic
aviator
frames with their iconic straight cut
lenses, G-Star eyewear embraces
the original form by adding an
innovative look to this straight cut
concept. Created for both men and
women, the innovative eyewear
designs and superior craftsmanship
echoes the brand’s philosophy, “Just
the Product.”
The brands passion for
craftsmanship
and
industrial
approach is also translated into the
use of visible construction details.
These include exposed screws and
industrial stamping of style code on
outside of the temple. The acetate
frames fuse high-level craftsmanship
with an edge, creating a wearable
and desirable frame. Raw edginess
and authentic influences of the
metal frames are translated through
strong design elements and unique
detailing.
The G-Star Eyewear concept
brings together the past versus
future
and
heritage
versus
innovation. At the beginning of
last century the first aviator frames
were created out of flat cut glass.
The limitations of more than a
century ago look extremely modern
today and stand for a typical
G-Star RAW look. The authentic
straight cut lens is a standard
design element for G-Star Eyewear.
It makes a unique statement in
the world of eyewear of today.
With this straight cut approach
G-Star explores new boundaries
in design thanks to its innovative
vision on the functionality of vintage
army wear. For more information
www.G-Star.com.
Shadowclip Inc. Makes
Custom Sunglass Clips
A Breeze
Innovation and custom design are
the key elements to Shadowclip;
a new product sure to invoke
excitement during its launch at
Vision Expo East.
This unique product allows
optical retailers with labs or lab
partners to offer to offer a wide range
of custom sunglass clips to facilitate
metal, plastic and rimless glasses,
for an original and distinctive look.
It’s an alternative to ready-made sun
wear, able to be made on the spot
and at a reasonable cost.
The Shadowclip product allows
a wide range of applications on any
frame. The sunglass lenses can be
shaped to enhance any metal, plastic
or rimless frame and the attachments
are easily punched in the desired
location with a hand tool specific
to the Shadowclip system. The end
result is a quality product that is
affordable, lightweight, flexible and
secure. For more information, visit
www.shadowclip.com.
OPTICAL PRISM | APRIL 2014
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