Optical Prism July 2018 | Page 38

“Think about what is most important to the patient - an accurate refraction, the doctor being on time for the exam, timely appointment slots available - and maximize that.” She adds not to be afraid of innovative technology or procedures. “They may take a little extra effort to incorporate into your routine, but they will have enormous payout in efficiency and will impress your patients. Right now, I am in the process of integrating my digital phoropter and EMR program.” This past year has seen Dr. St. Pierre Street implement a lot of changes to her new optometry practice, including direct billing, safety contracts with local industries and a new website. “Heading into the next year, we will begin implementation of our EMR’s texting/emailing application for patient reminders, allowing patients to schedule their exams online and planning more staff training and bonding activities.” Looking further in the future, she said she is “looking forward to outfitting another exam lane in anticipation of hiring an associate optometrist and possibly expanding the dispensary into an area of the building that I am currently renting out.” “Last year I ‘divorced’ my former business partner and moved my practice to a new location. This wasn’t a very popular decision with some parties in the beginning, but this bold move has allowed me to gain a much larger, better situated location and to implement a lot of new business practices that have allowed my new practice to flourish!” Dr. St. Pierre Street has also been met with challenges but advises not to be afraid to do something that feels right for you. C AN ADIAN C E RTI FI E D O PTO M E T R IC ASS I S TANT ( CCOA ) PROG R A M The staff you’ve always wanted already work for you. Invest in your staff – improve your practice. Our new and improved Canadian Certified Optometric Assistant (CCOA) online distance education program gives optometric assistants the skills and knowledge they need to contribute to a thriving optometric practice. New session begins September 17th. Earlybird registration July 9-August 17 $1575 Registration August 18-September 7 $1875 Learn more at www.opto.ca/ccoa 36 OPTICAL PRISM | July 2018