New Transitions Colour Choices Appeal to Younger , Image-Conscious Consumers

Transitions ® Signature ® Lenses Style Colours

Consumers are increasingly trending toward bold , personalized fashion choices , and the new Transitions Signature lens style colours reflect this trend . Along with the existing Transitions Signature lens iconic colours of grey , brown and graphite green , the new colours offer a palette with a choice for virtually every consumer . The new colours are :

• Sapphire – a bright , exciting hue that brings a cool factor

• Amethyst – a sophisticated shade with a contemporary twist

• Amber – for a vintage look that is both timeless and of-the-moment

• Emerald – trendy and versatile , matching a variety of styles

Available in Canada this summer , in 1.50 , polycarbonate and 1.67 in single vision and progressive designs , the new style colours are an extension of the Transitions Signature lens portfolio and offer the same world-class features and benefits of Chromea7™ technology : optimal comfort , protection and indoor clarity .

“ The Transitions Signature lens style colours open the door to a new , fashion-conscious wearer , who wants to create a unique , personalized look with their lenses and frames ,” said Chrystel Barranger , president of Essilor Photochromics and Transitions Optical . “ These new colour choices will help consumers see Transitions ® Light Intelligent Lenses™ as a product that can help enhance their level of self-expression , while still helping to protect their eyes from UV and Harmful Blue Light 1 .”

1

Harmful Blue Light is the blue-violet wavelengths between 415-455nm on the light spectrum believed most toxic to retinal cells .

Transitions and Transitions Signature are registered trademarks , and the Transitions logo is a trademark of Transitions Optical , Inc . used under license by Transitions Optical Limited . Light Under Control is a trademark of Transitions Optical Limited . © 2018 Transitions Optical Limited . Photochromic performance is influenced by temperature , UV exposure and lens material .