Volume 15 Issue 1 » 107 2018 Genesis G80 sport Exclusive Genesis Retailer OpenRoad is the first and exclusive retailer of Genesis vehicles in British Columbia. Genesis launched in Canada in 2016 with a different approach to luxury automotive retailing. Based on “human-centred luxury,” the Genesis business model includes all-in and transparent pricing with fees included. Owners enjoy a complimentary standardized maintenance program, while Genesis at Home is the very definition of convenience and comfort. Clients simply book a Genesis representative to pick up their vehicles and take them for service and maintenance appointments. This highly personal at-home approach applies to purchasing a vehicle as well. A Genesis experience manager will bring a vehicle to any designated location for test drives and final deliveries. The Genesis luxury brand is now an umbrella for the redesigned Equus, or today’s G90, the former Genesis now called the G80, and the new G70 luxury sedans. Visit genesisbc.ca to find out more about Genesis Vancouver and Genesis Richmond.