OpenRoad Driver Volume 14 Issue 1 - Page 111

Volume 14 Issue 1 » 111 2017 Countryman Unveil MINI Yaletown | MINI Langley » OpenRoad’s MINI locations in Langley and Vancouver Yaletown unveiled the new 2017 MINI Countryman at lively parties over two consecutive nights. Over 250 guests turned out at the two locations for the unveiling. They dined on MINI canapés including fish and chips and mac and cheese, and socialized as DJ Adoriana spun upbeat, vibey tracks. VW Summer Sunset Party OpenRoad Volkswagen Burnaby Some 600 exclusive guests joined Maria Stenström, president and CEO of Volkswagen Group Canada, to help celebrate the grand opening of OpenRoad Volkswagen. In keeping with the summer and west coast sunset BBQ theme, the venue’s parking lot was transformed into a volleyball court suitable for a tournament, complete with sand trucked in for the occasion. Collector vehicles were on display as guests enjoyed a gourmet barbeque. “It was a fun evening reminiscent of vintage VW beach culture but with a definite modern, Westcoast vibe,” said Ben Lovie, OpenRoad Volkswagen general manager. The volleyball tournament was officiated by Volleyball BC and four winning team members went home with VW swag and a complimentary rental of a Volkswagen Golf R for a weekend. OpenRoad VW features a digital Welcome Wall displaying messages in various languages and promotional information and images. Customers can use iPads to help explore their purchasing options, search for inventory and calculate payments. OpenRoad VW offers solo test drive days, OpenRoad house calls, free car washes and free rental equipment of bikes, ski racks and car seats.