OpenRoad Driver Volume 14 Issue 1 - Page 109

Volume 14 Issue 1 » 109 High Beams Grand Opening Jaguar Land Rover Langley » Some 300 guests celebrated the grand opening of Jaguar Land Rover Langley at an invitation-only event at The Langley Auto Collection. The event was attended by Wolfgang Hoffmann, president of Jaguar Land Rover Canada, and the City of Langley mayor, The Honourable Ted Schaffer. The celebration held two consecutive events on the same night: a launch of the new Jaguar F-PACE and XE, and an outdoor cigar, scotch and jazz lounge. With its sexy styling, the F-PACE combines performance, style and practicality, while the XE, a compact sedan, is the first of a new generation for Jaguar. “These models are true game changers,” Hoffman said. “This is our big chance to essentially re-launch the Jaguar brand in Canada. The XE puts us right in the heart of the luxury compact sports sedan market, while F-PACE sets a new benchmark for performance crossovers. With these models, Jaguar will have a five-model line-up for the first time. That’s big news for the brand.”