OpenRoad Driver Volume 13 Issue 1 - Page 93

Photos courtesy of Ventana Construction Volume 13 Issue 1 » 93 “It’s not just serious car purchasers who are welcome at the JLR Langley centre,” Russman says. The brands’ admirers are welcome to browse all they like. “We’re happy to spend time with buyers, owners and car lovers,” says Russman. “For owners, we have an experienced service team that can assist with any service maintenance needs. We offer an extensive inventory of brand-new Jaguar and Land Rover vehicles, as well as quality pre-owned vehicles for those who are looking for their next vehicle. And for those who aren’t in the market just yet but love beautiful cars, well, we have those, too.” “Public reception to the new Jaguar Land Rover centre has been incredibly positive to date,” he adds. Promotional activities and social media announcements began back in 2014. To date over 1,500 people are following the new centre on social media. “We launched an online contest with various British-themed giveaways late last year and received over 3,000 entries,” Russman says. “Our open house event in our second week was also well attended.” These days he is planning a launch event for the all-new Jaguar XE sedan and the brand’s first-ever performance SUV, the Jaguar F-PACE. JAG UA R L A N D R OV E R LANGLEY BY THE NUMBERS • 1 , 8 0 0 plants • 21,500 pavers • 32,187 metres of wiring • 7 3 7 l ight fix ture s • 16,975 metres of conduit • 160 sq.ft. exterior curtain wall glass