OpenRoad Driver Volume 13 Issue 1 - Page 90

90 » OpenRoad Driver EXTRAS Leaping in Langley JAG UAR AN D L AN D R OV E R by Lauren Kramer » If you have a passion for, or even a curiosity about Jaguars and Land Rovers, you’ll want to stop by the new Jaguar Land Rover centre that just opened at The Langley Auto Collection. The glamorous and sophisticated showroom is the first redesigned concept for JLR in North America. Three years ago the JLR corporate team took a hard look at its previous design, which was heavily adventure-based in theme. “There were compasses on the floor, wood beams throughout and a log cabin feel for Land Rover,” says Barbara Barrett, national communications and public affairs director for JLR Canada. “Jaguar had a British country club feel with rich wood veneers, cherry reds and green furniture.” A makeover was in order. The new design is elegant, minimalist and serene with