OPEN3 Open 3 Complete Book for OMA Website | Page 94

CAN
Mercedes-Benz
E-Class launch
The 2017 E-Class is Mercedes-Benz’s most
intelligent and technologically advanced car yet.
To announce its arrival, Mercedes-Benz took over
the largest and busiest Out-of-Home environment
where technology prevails – Canada’s Toronto
Pearson International Airport.
PRODUCT
Automotive
MEDIA
Billboard, Digital Billboard,
Airport
AGENCY
BBDO Toronto
COUNTRY
Canada
YEAR
2016
90