OPEN3 Open 3 Complete Book for OMA Website | Page 92

CAN Labatt Breweries of Canada Corona summer Playful, contextually relevant messages were featured on various Out-of-Home formats in order to build an engaging narrative that would establish Corona as an essential part of summer, wherever and whenever Canadians were most in need of an escape. PRODUCT Alcoholic Beverages MEDIA Billboard, Digital Billboard, Transit AGENCY Zulu Alpha Kilo COUNTRY Canada YEAR 2015/16 88