OPEN3 Open 3 Complete Book for OMA Website | Page 92
CAN
Labatt Breweries of Canada
Corona summer
Playful, contextually relevant messages were
featured on various Out-of-Home formats in
order to build an engaging narrative that would
establish Corona as an essential part of summer,
wherever and whenever Canadians were most
in need of an escape.
PRODUCT
Alcoholic Beverages
MEDIA
Billboard, Digital Billboard,
Transit
AGENCY
Zulu Alpha Kilo
COUNTRY
Canada
YEAR
2015/16
88