OPEN3 Open 3 Complete Book for OMA Website | Page 88

CAN
Loto-Québec
#YouShouldPlay649
PRODUCT
Gambling
MEDIA
Digital Billboard
AGENCY
Loto-Québec wanted to remind people that
luck is a part of everyday life by using a digital
billboard to promote their 6/49 lotto draw, only
broadcasting its message at times of the day that
included lucky numbers eg. 11:11 am.
84
Sid Lee
COUNTRY
Canada
YEAR
2015/16