OPEN3 Open 3 Complete Book for OMA Website | Page 87

USA
Snapchat
Ghostface Chillah
PRODUCT
Information Technology
MEDIA
Billboard, Digital Billboard,
Street Furniture
Snapchat used its iconic yellow branding and
simple, bold visuals in an Out-of-Home campaign
aimed at garnering the attention of passers-by,
especially those who may not use Snapchat but
are curious about the platform’s rising popularity.
The striking campaign took over iconic, high-
traffic locations in New York, Los Angeles,
San Francisco and Seattle.
AGENCY
Snapchat in-house
COUNTRY
United States of America
YEAR
2015
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