OPEN3 Open 3 Complete Book for OMA Website | Page 84

USA Coca-Cola Share a Coke Coca-Cola’s Share a Coke campaign streamlined user-generated content, farmed from social media, to create personalised messages using digital Out-of-Home formats. The campaign allowed people to write their name, using a touchscreen, which was then displayed onto a giant Coca-Cola bottle. PRODUCT Beverages MEDIA Digital Billboard, Digital Street Furniture AGENCY Ogilvy COUNTRY United States of America YEAR 2015 80