OPEN3 Open 3 Complete Book for OMA Website | Page 84
USA
Coca-Cola
Share a Coke
Coca-Cola’s Share a Coke campaign streamlined
user-generated content, farmed from social
media, to create personalised messages using
digital Out-of-Home formats. The campaign
allowed people to write their name, using a
touchscreen, which was then displayed onto
a giant Coca-Cola bottle.
PRODUCT
Beverages
MEDIA
Digital Billboard, Digital
Street Furniture
AGENCY
Ogilvy
COUNTRY
United States of America
YEAR
2015
80