OPEN3 Open 3 Complete Book for OMA Website | Page 80

USA
McDonald’s
Before/after
McDonald’s took advantage of this unique
location – two billboards that flank both sides
of a highway – and featured the iconic McDonald’s
French fry arched down and arched up. The
juxtaposed creative of a ‘sad face’ and ‘happy face’
encouraged travellers to find some ‘before and
after’ happiness.