OPEN3 Open 3 Complete Book for OMA Website | Page 76

USA
Denver Water
You can’t make this stuff
PRODUCT
Professional Services
MEDIA
Street Furniture
AGENCY
Despite the city’s unusually wet year, Denver
Water wanted to remind citizens it won’t always
rain, so water conservation should remain top
of mind. To do so, the campaign used items that
could be used to make ‘stuff’, such as Lego, clay,
string and pencils, to produce Out-of-Home ads
promoting water consumption awareness.
72
Sukle Advertising & Design
COUNTRY
United States of America
YEAR
2015