OPEN3 Open 3 Complete Book for OMA Website | Page 6

Suite 504, 80 William Street
East Sydney NSW 2011 Australia
ABN: 59 004 233 489
www.oma.org.au
The OMA is the peak national industry body
representing most of Australia’s Out-of-
Home (OOH) media display companies and
production facilities, as well as some media
display asset owners.
OMA operates nationally and, prior to July
2005, traded as the Outdoor Advertising
Association of Australia. It was first
incorporated in 1939.
OMA media display members advertise
third party products on both digital and
non-digital signs across a variety of OOH
formats and locations: airports, bicycle
stations, billboards, buses, bus stations,
cafes, doctors’ surgeries, free-standing
advertisement panels, medical centres,
office buildings and lifts, pedestrian
bridges, railway stations, shopping centres,
trains, trams, universities as well as street
furniture (bus/tram shelters, public toilets,
telephone booths and kiosks).
© 2017 Outdoor Media Association Inc.
This book is subject to copyright. Apart
from any fair dealing for purposes
permitted in the Copyright Act 1968, no
part of this publication may be reproduced
or communicated by any process without
written permission.
OPEN 3
COVE R
ISBN: 978-0-9874105-3-5
Outdoor Media Association
Published in Australia by:
Outdoor Media Association (OMA)
Australia on behalf of Federation Publicité
Exterieur (FEPE) International, Outdoor
Advertising Association of America
(OAAA), Out-of-Home Marketing
Association of Canada (OMAC) and
Outsmart UK.
Editorial Overview: Ti-Ahna Firth
and Charmaine Moldrich.
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Project Manager: Ti-Ahna Firth.
Project Sub-Committee: Mark Flys and
Richard Saturley, FEPE International; Kate
Flaherty and Stephen Freitas, OAAA; Alice
Goyau and Jacques Major, OMAC;
Ti-Ahna Firth, OMA and Katherine
Ashmore, Outsmart UK.
Campaign: Women’s Aid, Look at me.
Image Contributors: Local and
international advertising agencies, clients
and OOH operators. Domestic violence affects one in four
women, yet we continually turn a blind
eye to the issue. This innovative billboard
healed a woman’s bruises when people
actually took notice. Despite the shocking
nature of these images, the campaign
ended with the model thanking those who
stopped, paid attention and helped heal
her. The resulting coverage was seen by
326.9 million people worldwide and the
campaign won a Gold Lion at the Cannes
Lions International Festival of Creativity.
Design: Thursday Design, Sydney. DISCLAIMER
Image Research: Katherine Ashmore,
Alli Collier, Megan Evan-Hughes, Ti-Ahna
Firth, Kate Flaherty, Stephen Freitas and
Alice Goyau.
Copy Editor/Contributor: David Hely.
Photography: BP Imaging; Emma
Summerton, CLM for David Jones;
Dan Gray, Graynoise; Jake Brusha, Leo
Burnett Worldwide; Thanh Pham, Sid Lee
and Zachary Madrigal, Zack Madrigal
Photography.
Indexer: Katherine Webster.
Pre-Press: Spitting Image, Sydney.
Printer: Imago Group, Australia and
Hong Kong.
Every effort has been made to ensure that the
information contained in this book is accurate
at the time of printing. However, to the full
extent permitted by law, this book is supplied
‘as is’ without express or implied warranty.
The OMA welcomes suggestions for
improvement but cannot accept responsibility
for any errors or omissions and makes no
representations about the content or the
suitability of the information for any purpose.
Except as required by law, the OMA will not
be liable for any damages whatsoever (whether
direct, indirect, special, consequential or
otherwise) arising out of the use of, or in
connection with or reliance on, the information
contained in this book.