OPEN3 Open 3 Complete Book for OMA Website | Page 59

AUS
JCDecaux Australia
Day in the life of a Sydneysider
PRODUCT
Media Company
MEDIA
Digital Street Furniture
AGENCY
To showcase the potential of its new digital
screen network, JCDecaux Australia launched
a campaign that told the story of a day in the life
of a typical Sydneysider. Passers-by were able to
share his journey in real time – shaving, riding
his bike to work, going on a date and sleeping
– through the use of more than 5,700 images,
changing every 10 seconds.
Alphabet Studio
COUNTRY
Australia
YEAR
2016
55