OPEN3 Open 3 Complete Book for OMA Website | Page 55

AUS
mda
#CreateWelcome
PRODUCT
Public Interest
MEDIA
Digital Billboard
AGENCY
As it is around the globe, the plight of refugees
has been a highly debated issue in Australia, and
has at times divided the nation. #CreateWelcome
was a social movement that used digital billboards
to share people’s messages of welcome for refugees
and people seeking asylum, with those messages
also shared on Instagram.
goa in-house
COUNTRY
Australia
YEAR
2016
51