OPEN3 Open 3 Complete Book for OMA Website | Page 53

AUS
ANZ
#EqualFuture
This campaign targeted the corporate traveller
to increase awareness of pay inequality in the
workplace. Digital billboards in airports around
Australia were used to highlight ANZ’s stance on
the issue – a campaign strategy that would not
normally be associated with one of Australia’s
biggest banks.
PRODUCT
Financial Services
MEDIA
Digital Transit
AGENCY
Dave Clark Design
COUNTRY
Australia
YEAR
2016
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